Creating The Package!
When Prospective Buyers look at your home, they are influenced by many subtle factors.
Making sure these factors are working in your favor is what we refer to as “Packaging
Your Property” for sale. Effective packaging can make a big difference. There are two
fundamental packaging issues you should be aware of when preparing your house for sale.

The Personalization Of Your Home
When considering a home for purchase, the Buyer often visualizes what it would be like
living there. If the home is dominated by strong personal statements, the Buyer is less
likely to feel comfortable, and therefore less able to visualize the property as His or Her
own.

• Unusual wall colors or heavily patterned wallpaper.
• Heavy odors from pets, tobacco, or cooking.
• Sounds of loud music or television.

Any of the above may create a feeling that the home is dominated by someone else and may interfere with the Buyer’s ability to “Feel At Home.”

The Impact Of Small Details
Small details make big statements about the condition, or just as important, the perceived
condition of your property. A house that shows poorly as a result of an overgrown lawn, an
area of peeling paint, or simply the smell of mildew, may create the overall feeling that the
property has not been cared for. If your home leaves a Buyer with this impression it could
cost you valuable time and money. We will help you package your home properly so you
can achieve the best sales price obtainable in the shortest period of time.